TripAdvisor Upgrades Business Listings with 'Special Offers' Capability
Property Managers Can Extend Offers in Minutes to World's Largest Travel Community
NEWTON, Mass., June 2 /PRNewswire/ -- TripAdvisor®, the world's most trusted source of travel advice, today announced a high-visibility upgrade to its recently launched Business Listings. Now, in just a few minutes, Business Listings subscribers can provide their own unique special offers to the millions of travelers who use TripAdvisor every day. The special offers will be displayed in multiple locations on TripAdvisor websites worldwide. Business Listings have been purchased by more than 12,000 properties since launch, because they allow property managers to directly connect to millions of researching travelers, converting potential customers to paying guests.
"Travelers love to get deals and the flexibility provided by Business Listings special offers allows hoteliers and innkeepers to put heads in beds with whatever they think will differentiate their offering, with just a few minutes' effort," said Christine Petersen, president of TripAdvisor for Business, "Special offers is just the latest enhancement in a planned evolution of how TripAdvisor is supporting the hospitality industry around the world. You can expect to see us add more value and continue innovating in the resources we provide to property owners and managers."
Easy to configure, simple to customize
Business Listings subscribers (www.tripadvisor.com/businesslistings) can add a special offer in just a few minutes by choosing from a list of customizable pre-built offers, including:
Food and beverage credit
Complimentary bottle of wine
Percentage discount on room
Discount on room
Alternatively, properties can create their own completely customized offer with text of their choice, a photo, and a link to their offer landing page. Property managers can change the offers as frequently as they choose, so that they can use them to fill rooms quickly, or use them to offer special packages for future events.
Special offers can be configured to be redeemable either online as part of the booking process, or as printed coupons to be redeemed in person.
Available only to Business Listings subscribers, at a 30 percent discount until June 30, special offers will differentiate their own listings page on TripAdvisor and will also appear at the top of search results and much more.
Before the introduction of special offers, marketing to travelers within availability search was limited to commerce partners on a larger scale. This new capability enables properties of every size to differentiate themselves in this prime real estate on TripAdvisor. Special offers will also be featured in weekly emails to more than four million TripAdvisor members who have requested updates on a specific destination, and are therefore, highly targeted potential purchasers.
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