TripAdvisor Introduces Free Master Class Event for Hospitality Industry
Register Now for Premier Networking Event at The Westin New York at Times Square on Nov. 12th to Hear Essential Online Marketing Strategies and Tips to Increase Bookings
NEWTON, Mass., Oct. 15 /PRNewswire/ -- TripAdvisor®, the world's largest travel site*, today announced a free TripAdvisor master class event for hospitality industry property owners and marketers. Registrations begin today for TripAdvisor's first event in the U.S. at The Westin New York at Times Square in New York, N.Y. on Nov. 12. Attendees will hear case studies from industry experts, who will share best practices in online hospitality marketing strategies, and tips for reaching TripAdvisor's 40 million unique monthly visitors*.
"TripAdvisor master classes offer hospitality professionals tested strategies for reaching more customers, increasing bookings and managing a brand's online reputation," said Christine Petersen, president of TripAdvisor for Business. "These events offer a great opportunity to meet with industry leaders and discuss marketing solutions to today's most pressing business challenges."
TripAdvisor's team of marketing experts, as well as guest speakers, will cover a range of topics and offer opportunities for Q&A sessions. Topics covered at the TripAdvisor master class include:
Enhancing your TripAdvisor listing
Increasing direct booking traffic to your property website
Enhancing your website with free TripAdvisor tools
Maintaining a positive online reputation
Responding to guest reviews on TripAdvisor
Implementing strategies to help get more reviews on TripAdvisor
The TripAdvisor master class at The Westin New York at Times Square on Nov. 12 will be in two programs: a morning session at 9 a.m. and an afternoon session at 2 p.m. Complimentary snacks and beverages will be provided.
TripAdvisor® is the world's largest travel site, enabling travelers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travelers and a wide variety of travel choices and planning features (including Flights search, TripAdvisor Mobile and TripAdvisor Trip Friends) with seamless links to booking tools.
TripAdvisor and the sites comprising the TripAdvisor Media Group are operating companies of Expedia, Inc. (Nasdaq: EXPE).
TripAdvisor and the TripAdvisor logo are trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
*Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, July 2010
**Source: comScore Media Metrix for TripAdvisor Media Group Sites, Worldwide, July 2010