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The Boston Globe

Net firms' hiring slows in Hub, but not in New York

Cooks Associates, an executive recruiting firm, is producing an interesting quarterly report on hiring at Boston Internet and digital media companies.

Managing director John Barrett said that LinkedIn was used to examine 137 Internet and digital media companies that have 10 or more employees in Boston and to see whether they are adding jobs, cutting jobs, or staying the same.

In the second quarter, Barrett found, the companies added 400 jobs.

Fifty-nine percent increased their headcount, 31 percent decreased it, and 10 percent kept it stable. The 10 that added the most jobs in Boston were:

1. Vistaprint

2. Turbine

3. TripAdvisor

4. Google

5. Wayfair

6. Constant Contact

7. TechTarget

8. HubSpot

9. Care.com

10. Fiksu

Barrett said that since he started tracking this data at the beginning of 2012, “we saw a very sharp slowdown in hiring in Boston at the end of April and early May, among early-stage companies. That was not happening in New York.”

There are two major generators of Internet and digital media jobs in Boston and New York, he said: venture capital funding and Silicon­ Valley companies setting up branch offices.

“In the last 24 months, investment in Internet­ and digital media companies in Boston has been at roughly 50 percent of the dollars going into the sector in New York,” Barrett said. “And New York has had a huge influx of West Coast Internet companies opening offices there, like LinkedIn and Yelp.”

In contrast, he said, Amazon.com’s Cambridge office is fairly small, and Google’s Cambridge office has grown from about 750 people to 782 in the last six months. “That’s just about 2 percent,” he said.

Over the course of 2012, Barrett predicts, employment in the Internet and digital media sector in Boston will grow about 10 percent, “which, for one of the fastest-growing segments of our economy, is pretty sluggish.”

Employment in New York will grow 25 to 30 percent this year, he estimates.

SageCloud product due in 2013

Jeff Flowers, Carbonite Inc.’s cofounder and chief technology officer, has a new start-up: SageCloud, which is working on “a new cloud storage technology,” his LinkedIn profile says.

SageCloud doesn’t have an office yet — its seven employees all work from home — nor does it have a website. While Flowers did not want to divulge more, he did say the company plans to launch its product by early 2013.

So far, the company has been bankrolled by Matrix Partners, of Waltham, and a half-dozen individual investors, including Carbonite’s chief executive and cofounder, David Friend, who also sits on the board of SageCloud.

Carbonite, of Boston, sells a data backup service to individuals and small businesses for an annual fee; presumably SageCloud will be focusing on a different slice of the storage marketplace or offering a different kind of storage solution.

Flowers ceded the CTO title at Carbonite in April of 2011 and resigned from the publicly traded company in April of this year, though he remains on the board. Carbonite’s IPO took place in August.

Matchmaker opens in Allston

July 9 marked the opening of Startup BLVD Allston, a coworking space near Harvard Avenue and the Massachusetts Turnpike. The space is a real-world project of Startup BLVD, which operates an online matchmaking and consulting service that helps connect start-ups, larger companies, and local governments.

At about 3,000 square feet, the new shared office will fit 45 to 50 desks, says Nathan Spencer, who is helping to market the new space.

“A lot of the existing coworking spaces seem to be serving a limited sliver of the start-up community,” Spencer said.

Startup BLVD Allston hopes to attract a broader range of entrepreneurial ventures, including retail and service-based businesses.

Enrique Shadah, founder of Startup BLVD, says it will seek to attract minority entrepreneurs. “Being located in Allston is helpful, because there is a large population of immigrants and minorities,” Shadah wrote in an e-mail. Membership starts at $150 per month.