TripAdvisor Serves up Restaurant Reviews and Cooks up New Products to Help Consumers get More for Their Dough in '09
PRNewswire NEWTON, Mass. (NASDAQ-NMS:EXPE)
Features Nearly 500,000 Restaurants in 24,000 Cities Around the World
and 2+ Million Ratings and Reviews
Relationships with OpenTable and Toptable Take Consumers from "Look to Book" in Seconds, Whether You're Home or Away
NEWTON, Mass., Feb. 10 /PRNewswire/ -- TripAdvisor®, the world's largest travel community, today announced its new and improved restaurant product featuring reviews, maps, filters and easy links to reservations. With 71 percent of more than 1,000 U.S. respondents to a recent TripAdvisor survey indicating they search for eateries online, TripAdvisor's new restaurant tools offer another way travelers can easily find, book and locate outstanding dining options.
This enhanced restaurant functionality is part of a series of new features being rolled out on tripadvisor.com in the coming weeks to help people find the best product at the best price.
"Whether your vacation is thousands of miles away or just around the corner, TripAdvisor has everything you need to find a great meal," said Christine Petersen, chief marketing officer of TripAdvisor. "In 2009, we're committed to offering our customers, both travelers and advertising clients, the best ways to find value. Stay tuned for more."
Since the beginning of the year, more than five million travelers have already accessed restaurant information on TripAdvisor.
Restaurant Reviews on TripAdvisor
Featuring more than two million reviews and ratings on nearly 500,000 restaurants, TripAdvisor is providing travelers with yet another tool to help them plan the perfect trip. Trying to find a restaurant that serves a juicy burger, is child-friendly and won't cost an arm and a leg? TripAdvisor's new restaurant filters allow travelers to do that and see what thousands of their best friends are recommending. These filters allow travelers to sort by:
Price - Search restaurants by four different price levels ranging from $10 and less per person to $40 and above
Cuisine - From Chinese to vegetarian, and everything in between, sort by type of cuisine
Recommended for - For specific interests, such as looking for a great breakfast or an eatery with outdoor seating, take advantage of the "recommended for" filter
According to TripAdvisor's dining out survey, 75 percent of epicurean adventurers typically indulge at eateries that are $25 and less per person. When it comes to restaurant cuisine, 31 percent said their favorite is Italian, 18 percent American and 14 percent Mexican.
Making Reservations with Ease
With a few simple clicks, travelers can easily make a reservation in the U.S. by directly linking to www.OpenTable.com, a leading provider of free, real-time online restaurant reservations for diners, or to toptable.co.uk, a leading online reservation site in the U.K. More than 10,000 restaurants in the U.S. and Europe will be bookable on TripAdvisor this month.
Get the Map, then Go
To make finding the location of an upcoming gastronomic adventure easy, TripAdvisor offers dynamic maps showing where restaurants are located and links to get directions.
iPhone Restaurant Application
To make locating the perfect restaurant easy while on the go, iPhone users can download TripAdvisor's Local Picks™ restaurant finder. Taking advantage of the iPhone's location-based capabilities, the Local Picks application helps travelers find the best restaurants, as rated by locals, based on their current location. For budget travelers, the application allows restaurants to be sorted by price.
Seeking to capture and provide more robust and relevant restaurant information, TripAdvisor tapped into the knowledge and wisdom of millions of people that love to share and exchange information on Facebook by launching its Local Picks restaurant reviews and ratings application on Facebook in fall of 2007. Launching this viral application that easily enables the sharing of culinary opinions among friends, TripAdvisor grew its restaurant offering from less than 100,000 establishments to nearly 500,000 in approximately 15 months. These insights, now also available on tripadvisor.com, are helping millions of travelers plan and have the perfect trip.