The Globe's first coverage of TripAdvisor, from 2000
TripAdvisor, which operates the Web's most popular network of travel sites, is on the verge of getting its own stock market listing tomorrow, as it spins out from Expedia.
I first wrote about the company back in July 2000. The company was five months old. Dot-coms everywhere were hitting the wall. And TripAdvisor's strategy was to collect user-generated reviews of hotels and attractions, and then license the content to portals. (Remember portals?) Here's that piece, which ran in my "@large column" on July 3, 2000.