TripAdvisor Continues Acquisition Spree, Buys GateGuru Mobile App For Real-Time Travel Info
Travel portal TripAdvisor continues to push ahead with its mobile and social acquisitions: today the company announced that it has acquired GateGuru, a mobile app that provides real-time information on airports, weather, and flights. Much of that is picked up from crowdsourcing, not unlike Waze — acquired by Google last week — does with road travel. Terms of the deal between GateGuru and TripAdvisor have not been disclosed but we are trying to find out.
This is not an acqui-hire but a direct expansion of TripAdvisor’s services to its users. As more people take to mobile and social networks, the company is looking to extend what it already offers online — a huge database of user-generated content giving reviews of destinations, hotels and other things travel-related, which currently brings in some 200 million monthly active users. In the case of TripAdvisor, it’s almost certainly easier to acquire and tap into services that have already been built rather than create them from scratch themselves.
”Flying is often an essential part of a trip and we have continually developed our suite of flights products, from the pricing and availability search on TripAdvisor, to our award-winning SeatGuru.com, with seat maps and more” said Steve Kaufer, co-founder and CEO TripAdvisor, Inc., in a statement. ”GateGuru nicely complements our existing flights products and we look forward to working with the GateGuru team as they continue to manage the GateGuru app and add great functionality to the TripAdvisor mobile experience.” It helps, too, that GateGuru is positioned to be in a good place for ubiquity, with apps for iOS, Android and Windows Phone in place already...